The 25th Annual Putnam County Spelling Bee

Launch campaign for the revival of the hit Tony-winning musical.

Campaign included:
- Digital lobby installation
- Animated and interactive social media content
- Animated display ads.

Campaign goals:
1) Announce the return of the musical by embodying the playful and quippy spirit that made people fall in love with it in the first place.
2) Spin it fresh with contemporary slang and social trends.

Fun Fact: I was once in a summerstock production of this musical, which made working on this property extra special 🐝